As I note in my article, looking at snapshots is not enough–strategists need to understand how markets are changing.
In his response, Anderson devotes all his attention to the Rhapsody and Quickflix results, thereby ignoring the bigger-picture findings on the changing sales distributions in the video (VideoScan) and music (SoundScan) markets as a whole. I illustrate the second point using the Quickflix and Rhapsody data, and the first using the Nielsen VideoScan and SoundScan data. Second, compared with heavy users, light users have a disproportionately strong preference for the more popular offerings, while both groups appreciate hit products more than they like those in the tail. First, the tail is long but extremely flat–and, as online retailers expand their assortments, increasingly so. However, I argue the data reveal two other important patterns. I agree with that assessment, and have not claimed the opposite. radio station plays in a given year, and when translated into album terms, equal to the entire music inventory of a typical Wal-Mart store.īased on the Rhapsody and Quickflix data, Anderson again makes the argument that online markets exhibit a long tail. One percent of a million is still 10,000 – far more than the number of titles a U.S. Pause for a moment, though, to reflect on those numbers. The top 10% of titles accounted for 78% of all plays, and the top 1% of titles for 32% of all plays. Astute readers will have noticed that this is exactly the position I advocate in my discussion of the customer transactions data for Rhapsody, when I state: In his response, “ Debating the Long Tail,” Chris Anderson certainly makes a valid point about the need to look at the long-tail phenomenon both in a relative and an absolute sense. Chris Anderson, “Debating the Long Tail”.Anita Elberse, “Should You Invest in the Long Tail?“.
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Long Tail Pro is a tool that is a veteran in this field and provides accurate data at a reasonable price. But, the question is how much are they reliable?Ĭan you trust the data that they are providing to you? There are some tools like Semrush, Ahrefs, and SEO Powersuite, but they are too expensive to use. No doubt, these features are available in many other tools. These are the basic features that an SEO tool should have. In my opinion, I want an SEO tool that can perform keyword research, competitor analysis, website audit, and backlinks monitoring. I’m using Long Tail Pro for the past 6 months and have seen significant growth in the search rankings of my keywords.
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👉 How to Start a Blog in 2023? Does it worth the hype? That’s why it is always said to target and focus on long-tail keywords. This keyword has comparatively fewer searches, but there are high chances of ranking for this keyword and getting some hits. But the keyword is highly competitive though. Now, you want to write content on a highly popular keyword. Now, in the beginning, it has no backlinks, no authority, and less content. You often heard of targeting only long tail keywords in the beginning. Why should you focus on long-tail keywords? Obviously, these have comparatively lower search volume but these are less competitive and easy to target. For example- The best shoes for men are under $100. Long Tail Keywords: These are those keywords that contain more than 3 words.These are often competitive and have a high search volume. Short Tail Keywords: These are keywords of a single word or a maximum of two words.Now, these keywords are mainly of two types. Simply, the words you type on Google or other search engines are keywords.
Keywords are key phrases or terms that you type while searching for anything on the internet.
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